Why Tech Should be Beautiful or Invisible

Why Tech Should be Beautiful or Invisible

by Articles
Why Tech Should be Beautiful or Invisible

Companies think that placing their technology front and center and showing it off will put them ahead of their competitors however this is not the case.
Simplicity is key and in the new world order, intimidating screens of information will be replaced by choreographed interactions where the customer can be in control of their choices whenever and wherever. While the customers are being in control of these decisions, the service providers will be gathering data on this behavior of the customers.

Progressive banks are aware of how their customers are behaving which allows them to make decisions based on their customer needs and gather data that will personalize the experience of the customers.

Here are some tips for making technology beautiful or invisible: make sure that the sue of technology has a purpose, only make use of technology in your company where you know it will benefit your customers, keep interfaces simple, constantly gather data on customer behavior, remember that technology cannot replace humans and focus on human to human interactions.
Source: Allen International

howimportantisabrandpromise

How Important is a brand Promise?

by Articles

It is essential to make sure that your staff is aware that every detail is important and ensure that everyone understands the meaning of being on-brand. Being on-brand includes how you interact with customers, how you handle complaints and how you help your customer understand that your product is designed to benefit them.


Customers are an essential part to your business therefore when you gain customers it is important to maintain their trust and deliver what it is your brand promises. Change in the organisational culture and the evolution of your brand begins with the CEO of the company and then including more people in the organisation to transform the business.


Sometimes people overlook the simple things such as the way you answer the phone when a customer calls. This is actually every important when it comes to the promise of the brand because if you are giving customers the promise that your employees are friendly and understanding the customers are expecting this. If a customer has a negative experience
with an employee they will start to lose their trust in your business which could result in your organisation losing a customer.
Source: Allen International

Ways to work together when We can’t be together

Ways to Work Together When we Can’t be Together

by Articles
Ways to work together when We can’t be together

The global pandemic has changed the way in which businesses communicate and work due to lockdown and social distancing regulations that many governments have implemented.


Here are some tips that will help your business through this changing process:

  1. Incorporate virtual meetings into your business planMake sure your employees are aware of how to be a part of virtual meetings by, for example, emailing a video tutorial to ensure that everyone is informed on the new functioning of the business. Try and make the meetings as interactive as possible so that employees still feel a part of the team and can share their opinion.

  2. Some individuals have been getting creative during the video calls, for example, some have changed their background to football games to create a humorous atmosphere during these tough times. Getting your team active during a video call can help create a sense of community without being in the same building. Some rituals that you can incorporate can be doing a 10 second dance break during the call or introducing morning coffee chats before getting down to business.

  3. When you can’t do, learnThis time can be used to take the opportunity to learn something new. There are some online tutorials that you have access to if you are interested in expanding your skills basis. However, if you feel that you don’t want to learn a new skill, you can create video tutorials on a skill you already know and teach others. Creating a virtual space where your employees are comfortable and can express their ideas will assist your business in succeeding during this transformation.

Source:
Ideo
Heather Emerson: managing director, ideo San Francisco
Simone Stolzoff: senior communicator designer, idea San Francisco
Kateryna Romanoova: senior environments designer, ideo San Francisco

branddnaunique

Brand DNA

by Articles

A brand’s DNA incorporates who the brand is, how they behave, who they interact with, how they approach challenges and so on.


Some aspects that are used to understand an organization’s DNA are: the organizations values, the mission that they are trying to achieve, the cultural norms of the organization, how they are going to communicate within the organization, the detail of the organization’s design strategy and the organization’s business plan and strategy.


Developing your brand DNA includes having an in depth understanding of every aspect that makes up your organization. Each organization is different based off of their DNA. Having this understanding of your organization by creating this DNA, allows more a more efficient functioning of your organization and allows you to achieve the goals that are set out more quickly. It provides a better sense of teamwork among the employees as now everyone is made aware of the core aspects of the organization based off of the DNA.


Source: Allen International