The digital marketing landscape is constantly evolving, and agencies that want to stay ahead of the curve need to be willing to pivot. One way to do this is to transform your agency into a technology company. 

There are a number of benefits to pivoting towards a technology company. First, it can help you stay ahead of the curve by giving you the ability to develop and launch your own digital marketing products and services. Second, it can help you attract new clients by positioning you as a thought leader and innovator in the digital marketing space. Third, it can help you generate more revenue by creating recurring revenue streams from your own products and services.

If you’re considering pivoting your business into a technology company, here are a few things you need to do:

1. Do your research: Before you make any big decisions, it’s important to do your research and understand the market for digital marketing technology companies. This includes understanding the needs of your target customers, the competitive landscape, and the latest trends in digital marketing technology.
2. Develop a strong product vision: Once you have a good understanding of the market, you need to develop a strong product vision. This includes defining the problem that your product solves, the target customer, and the unique value proposition of your product.
3. Build a strong team: Launching a successful technology company requires a strong team of talented individuals with the right skills and experience. Make sure to assemble a team with a mix of technical and marketing expertise.
4. Secure funding: Launching a technology company is expensive, so you’ll need to secure funding to get your business off the ground. There are a number of different ways to raise funding, such as venture capital, angel investors, and crowdfunding.
5. Market and sell your product: Once you have a product, you need to market and sell it to your target customers. This includes developing a go-to-market strategy, creating marketing materials, and generating leads.

Pivoting your digital business into a technology company can be a challenging but rewarding endeavor. By following these steps, you can increase your chances of success.

Here are some additional tips that you can add to the article:

• Partner with other businesses: Partnering with other businesses can help you reach a wider audience and grow your business. Look for businesses that complement your offerings and that share your target market.
• Attend industry events: Attending industry events is a great way to network with other technology companies and learn about the latest trends. This can help you stay ahead of the curve and identify new opportunities for your business.
• Get involved in the community: Getting involved in the community is a great way to build brand awareness and attract new customers. Volunteer your time to local organizations or sponsor community events.
• Stay up-to-date on the latest trends: The technology industry is constantly changing, so it’s important to stay up-to-date on the latest trends. This can help you ensure that your products and services are meeting the needs of your target customers.

By following these tips, you can increase your chances of success in your pivot towards a technology company.