Razzl

THE BRIEF:

Razzl approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market.

THE SOLUTION:

8Digital conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.