Beach House Wines

THE BRIEF:

Beach House Wines wanted to address the sustainability trend that was growing within their target market while ensuring the campaign was still on brand.

THE SOLUTION:

8TechDigital suggested a beach clean up across three main beaches in the Western Cape to address the sustainability trend and stay on brand through the brand being depicted as “beach wine”. The campaign was run over social media through Instagram stories of the beach clean up as well as static as well as video posts of the beach clean up to extend the reach of the brand as well as the campaign.