Strawberry Lips

THE BRIEF:

Strawberry Lips needed a proactive strategy to address the introduction of Covid-19 as well as the alcohol ban that was put in place.

THE SOLUTION:

8TechDigital implemented a social media campaign to meet consumers where they are – at home. The In-house Sessions campaign involved utilising Strawberry Lips DJ’s through livestream sets and a Spotify playlist so that consumers can still experience the Strawberry Lips lifestyle while being home. This ensured that the brand would remain in the top of the consumer’s mind while alcohol sales are restricted.