Search HomeSearch SearchWhat search is and that it is divided into the following three strategies to improve your search ... PROGRAMMATIC Brief description of programmatic advertising DIRECT BUYING Brief description of non programmatic advertising REAL TIME BIDDING Brief description of RTB How It WorksProgrammatic vs Direct Media Buying How It WorksProgrammatic Media Buying Step 1 Someone clicks on the website. Step 2 The publisher of the page puts up the ad impression for auction. Step 3 The ad marketplace holds an auction among the advertisers competing for the impression. Step 4 The advertiser willing to bid the most for the impression wins the right to display their ad. Step 5 The ad is delivered to the prospective customer. Step 6 The customer clicks on the ad and the advertiser converts them into a sale and profits. How It WorksNon-Programmatic Advertising AKA Direct Media Buying Step 1 Someone clicks on the website. Step 3 The ad marketplace holds an auction among the advertisers competing for the impression. Step 4 The advertiser willing to bid the most for the impression wins the right to display their ad. Step 6 The customer clicks on the ad and the advertiser converts them into a sale and profits. Step 1 Someone clicks on the website. Step 3 The ad marketplace holds an auction among the advertisers competing for the impression.
