Boschendal

THE BRIEF:

Boschendal approached 8TechBrand to optimize their involvement in the Mercedes-Benz Fashion Week. The goal was extending brand awareness through digital tactics to optimize consumer engagement.

THE SOLUTION:

8TechDigital developed a web and social campaign asking users to share their street style during the event.
Through leveraging user generated content interwoven with influencers, 8TechDigital was able to extend the reach of the brand and ultimately push brand awareness.